History

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For 10 years we owned a very popular and successful cakery. We made the big, mind blowing cakes that make you say, “Holy Sheet”. And then in 2017 our family of five had an awakening and we became vegan overnight and that was the end of the cakery, but it was the beginning of our vegan candles.  After becoming vegan, we learned many things, wonderful and terrible.

 

We learned that our favorite candle company at the time and the vast majority of other candle companies, were selling us toxic candles that are causing lung cancer and on top of that, we learned that they “top load” their candles with fragrance making their candles smell fantastic in the stores and for the first four hours of burn time. Over the years we would ask them why the fragrance wasn’t the same after burning it for a few days and the answer was always the same, “Did you leave your lid off? If you leave your lid off, the fragrance will dissipate”.  This is the farthest from the truth, we know this now.   

We spent eight months learning, researching, testing, and developing the perfect vegan candle. We wanted to do this right, to make a product we can be proud of.

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We wanted all of our raw materials to be made in the US and to be “vegan” which means no animal product and not tested on animals. We also wanted everything to be non-toxic, eco-friendly, sustainable, and recyclable.  We struggled finding a vegan colorant and finally came to grips that our candles will all have to be white. Just before our launch date, we stumbled on the only vegan, plant-based colorant that we could find. We were thrilled and are very happy with how beautiful the colors are. 

It took some time to achieve our goals, we hit a few bumps in the road but we made it. Here we are, we did it.

We rebranded June 2019 to align with our morals, lifestyle, mission and love for all earthlings. We were originally Awesome Candles because our candles are freaking awesome, but Candles 4 Life is better suited for our mission as we donate a portion of every single sale to an animal sanctuary.  You can read all about them and see load of photos by clicking here. 

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For two years we  sold our candles at small farmers markets, vegan festivals, other events and on our website. Our customers loved our candles and keep coming back ever chance they get. But as we were working on improving our product, as we continually do, we came across some disturbing facts about candles and house fires. That got us thinking. Even though these fires a caused by improper customer use and is in no way the fault of the candle manufacturer, do we still want to produce and sell a product that can cause so much destruction and even death? The answer was very clear and we didn't hesitate. The answer was NO!  We stopped candle production and pulled all of our inventory immediately. We decided that we would focus all of our efforts into our heart wax melt. We reclaimed the wax from the candles and recycled them into more  heart melts. We threw away thousands of dollars in labeling and wicks and recycled thousands of dollars in candle tins and lids. We took a huge financial loss but we will never regret it. We put life over profit. Your life is precious and no amount of profits is worth more than you. That my friend, is called Agape Love.    

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 The year 2020 was going to be a BIG year for us. We had a full calendar. Every week we were scheduled to be at a some of the largest festivals all over the country along with the local Southern Women's Expo's and several huge Christmas show. 

We had also started offering wax melt making parties where you can be your own scentoligist to make your own heart wax melts. 

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Well...we all know what happened that year.   ALL of our shows and events were canceled for almost the next two years. We had hoards of inventory just sitting around.  We still had our online sales but not enough to clear out event quantity inventory fast enough to get it out of my way. I had given up and wanted everything gone and out of my way so I threw away most of the wax melt.  They filled one of the large trash bins.  My husband refused to let me throw away the warmers guess what friends and family received for gifts.   I can't tell you how many times I closed the business with the state but they kept sending me monthly sales tax forms but of course sales tax was zero as I had closed the business, many times but apparently they never received any of my business closure forms or someone wasn't processing them. 

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It's now October 2023 and I have a new business venture I've been working on for the past few months, Eternity Focused.  

I decided that since I still had a lot of wax and fragrances left, I might as well add my wax melts to my inventory list.  I came to my website builder program to create a website for the new business and I saw this site that I spent so much time building and I decided that since the government didn't want to close the business as I requested, then why not breath new life into this business and website.  I have changed somethings about Candles 4 Life such as the size of my melts, how they are packaged, I'm not using colorants and all melts will now be made to order. We will not be doing shows/events/festival's etc anymore. Online sales only. 

I'm also changing the name to Eternity Focused and adding all of our new products.  By doing this it will make it easier for customers to order wax melts and custom products all on one site with one payment processor.  

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